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Davidson Brothers Brewing Co.
> Dacker Ale brand launch |
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RESULTS:
The attraction of the brewer, Duncan Kincaid, and his classic Adirondack outdoorsman lifestyle, was huge. Residents and tourists alike demonstrated through taproom and supermarket sales, that Duncan Kincaid's Dacker ale not only looked good, but was good enough to buy again and again. Bars and restaurants were eager to have the Dacker Ale seaplane tap handle in their line up. Supermarkets used the bright packaging for front-of-store displays. Davidson Brothers overall sales for 2006 rose 27%.
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