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Davidson Brothers Brewing Co.
> Dacker Ale brand launch |
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SOLUTION:
Trampoline determined that to preserve the integrity of the market they already held, this new brew would have an entirely different look and would be presented first as its own brand, and secondarily as a product of Davidson Brothers. The brand would be rooted in the identity of the original brewer, Duncan Kincaid. The look of the packaging was a complete departure from the Davidson's brand and incorporated the story of Duncan meeting the Davidsons.
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