The Albany Ad Club's 38th Annual NORI Awards were held last Friday night. The Trampoline team descended on Proctors Theatre, spouses in tow, with clients and friends, to represent our agency. It's important for us to be part of a growing creative community in upstate New York. We raised a glass with the id29 crew at Aperitivo beforehand, traded jokes with the Behan Communications team during the reception, and congratulated Freshrr on attending for the first time.

The NORIs pull us all together as an industry, and they set us apart as agencies. Internally, awards like these serve a similar purpose—rewarding the strength of an organization's process while spotlighting the efforts of individual designers. We're a spirited bunch here at Trampoline, make no mistake. Collegiate rowers, mountain bike racers, track & field stars, mathletes and triathlon competitors. We make our living getting attention for our clients. We do that by assembling the most talented people, a deep bench of professionals who love design—but measure success in the results their design generates.

Measurable impact like increased season subscriptions for the Adirondack Theatre Festival, a double in draft accounts for Davidson Bros. Brewing Company, a robust sample library for Finch Paper, a new swagger for SUNY Adirondack, or an added destination for Downtown Glens Falls. We're lucky to have great partnerships with clients who trust us, and let us create powerful work. 

Results and design should speak for themselves. But in an industry where the product (design) is completely subjective, it's nice to be acknowledged by your contemporaries. You can see our first place finishers here. This is not to say that it's all about the awards. We spent time before the event recognizing the obstacles and triumphs for each of us, that will never make into an awards ceremony or a blog entry. It was a poignant milestone, because it marked the union of us as individuals and teammates. Before any names were called, we simply and proudly acknowledged that who we are matters as much as what we do.

A lot happens in a year's time, Trina got married, Jake had a baby, Partick Sisti (pictured below) retired*, we opened a retail store, and relocated our studio. Our staff has been incredibly dependable and consistently awesome throughout.

It was true when we first hung our shingle, and it is still true today, Glens Falls is exactly the place we were meant to start this business and build this family.

Amanda and Paula celebrate hard work recognized.

Derek accepts a trophy from Patrick Sisti. They immediately began a discussion about fly fishing.

Jacob Hadden, center, award-winning illustrator.

Amy's work for ATF won a NORI in 3 categories. On newsprint, no less. No school like the old school.

Trina collected a statue for her Herculean efforts as our Production Coordinator

Even our summer intern, Leslie Searles, got into the act, winning in the student category.

*We did some of our first print jobs with Patrick, and just prior to his retirement, he did his last with us. See you around the trout stream, pal.

Thanks to Albany Alive for covering the NORIs, and providing a few of the photos used above.