The iconic Lake Placid olympic posters from the 1930s exclaim: Join us! Outdoors! Up Where Winter Comes to Play. The same could be said for the strategy behind a recent campaign by SUNY Plattsburgh. An agreement with O.R.D.A. places messaging in and around the Olympic venues throughout the Lake Placid region.

The goal (pun intended—hockey fans: light the lamp) is to associate the Plattsburgh brand with positive experiences that families have right here in the Adirondack Park.

Coach Herb Brooks said, "Great moments are born from great opportunities." Plattsburgh, a short 40 minutes away can, and should capitalize on the Lake Placid mystique. Drawing the line before Bob Costas, naturally.

For our part, the creative was an odd mix of education work and destination marketing. Like projects we've completed for SUNY Adirondack and Merrimack College combined with consumer campaigns for Alta Ski Resort and our own familiar West Mountain.

Design decisions were centered around location-specific copy and Plattsburgh's Cardinal red. Photos of enrolled undergrads kept our imagery legit. 

Dasherboards in the Herb Brooks Arena:

Mezzanine signage in the Jack Shea Arena:

Panels in the Cloudspin Lounge:

And Gondola Signage at Whiteface Mountain: