Collaboration comes in many forms, some of the better known iterations are musical pairings, whether it be Broadway’s Gilbert and Sullivan or Folk's Simon & Garfunkel. There are, however, many partnerships that lack the glamour or notoriety, but carry their own special punch.

As an agency in the business of communication, it's nice for us to be able to make connections. Whether that means connecting consumers to a new product like Element Caffeinated Water  or joining organizations with a common goal like Six Flags and West Mountain, we love it when a plan comes together. 

When Adirondack Radiology Associates, a medical imaging company we’ve worked with for more than five years, asked us to spearhead a new Breast Cancer Awareness campaign we were ready to go. The reality is that ARA does not need more mammography customers, but they do feel a sense of duty to continue to build awareness of the importance of being screened.We created a print campaign to remind women to get screened, at the same time we created an opportunity to connect two organizations that wouldn’t otherwise be linked. Screening patients at all the Adirondack Radiology Associates centers can take a Scoville Diamond Jewelers card and receive 10% off their purchase during the month of October. Scoville’s will than donate 10% of the proceeds of the month’s sales to the Breast Cancer Research Foundation.

The campaigns to support Breast Cancer Awareness are numerous and varied. We recognize that going pink can, for some people, trivialize the cause it is intended to support. We have long respected the work our colleagues at Behan Communications do in support of Colon Cancer Awareness each year.

Another incredibly powerful project is the Scar Project. If you’ve not seen it, it will change your awareness of Breast Cancer 

Wherever you are, we hope this October and all the months that follow, you find support for your own cause and heightened awareness toward the causes of others. It is through these connections that we really make a difference, find consensus and impact change.