As a rule, designers salivate over a good packaging project. Here at Trampoline we're no different. The chance to flex our artistic muscles on a 3 dimensional surface has been known to leave a Trampoline designer giddy with excitement, hand poised over mouse, ready to pounce.  

So when we were approached over the winter to design packaging for a newly developed caffeinated water product, we jumped at the opportunity. What’s more, in addition to package design, the project also included naming, an assignment loved nearly as much as packaging. 

With any naming project, the best place to start is invariably with a little product research. As a team, we embarked on a delightfully energetic tasting of what was finally christened “Element” water. Hydrating and primed with a shot of caffeinated spark and Theanine for focus it tastes like, well, nothing. Just like water should. 

Over the course of the project including client feedback, internal critiques and revisions, Element packaging emerged reflective of this purity. Cool blues, clean lines, and a crystal clear label combined with fluid copywriting and a simple typeface conveys a product that will pick you up without weighing you down. 

Borne of nature with a touch of human ingenuity, Element water fits the bill when energy and lasting refreshment are called for, sans coffee breath or stained teeth. In stores throughout the region, Element is also available at Trampoline’s own Nine Authentic Goods in downtown Glens Falls. Swing by for a visit and grab a bottle or two, you’ll be happy you did. For all the lastest Element locations, check them out on Facebook!