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Adirondack Radiology Assoc.
> Corporate identity system
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Project description
A family of medical imaging centers
offering the latest in advanced
technology and connectivity needed
to take their message to separate
markets. Their identity had to stand
out in a competitive landscape to
catch the attention of referring
physicians and patients alike. The
solution captured the company's
easy, trustworthy nature with an
open-ended icon. Paired with that
organic, natural shape was a solid,
technical typeface.
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