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EFÄR
> Brand identity |
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Project description
Preaching Equality For All Races, EFÄR
is an organization that works with young
people to address issues of racism that
continue to crop up in society today. Kids
from Middle School to college can relate
to the image, a grafitti tag that gives the
group's white spokesman a little street cred
from the start. The name has a secondary
meaning that resounds with its audience.
Phonetically, EFÄR sounds out the letters
F and R, an abbreviation for the honest,
if taboo tagline: Fuck Racism.
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