CASE STUDY: EDUCATION

Northeastern University turned to Trampoline during a time of transition. The President of the College of Professional Studies (CPS) had accepted a position at another university, bricks-and-mortar changes in location on campus, had departments spread over several city blocks in Boston, and the University wanted to call attention to ongoing student outreach efforts.

Trampoline took a disparate list of projects and created deliverables that eliminated loose ends and cultivated confidence, familiarity and clarity. A series of elements were designed for the NU website to inform and drive visitors to the Northeastern Facebook, Twitter and Flickr accounts and student blogs. Beyond the virtual realm, relocation issues on campus were addressed with NU-branded wayfinding signage and maps to direct students and faculty to their respective destinations. An 8 minute video piece was conceived, shot, edited and produced in-house by the agency to help the CPS staff transition to new leadership. 

DELIVERABLES:

Interactive, Video, Campus Signage.