The Sagamore Resort in Bolton Landing needed to overcome the emergence of the “staycation” and persuade people that rather than stay home, they could travel a short distance and get farther away than they’d ever been. Trampoline Design was put on retainer by The Sagamore to provide the creative for a national ad campaign including a Dura Trans series at Albany International Airport, full-page ads in the New York Times, Town & Country, as well as radio spots throughout the Tri-State Region.

The departure from static resort messaging to confident and conversational invitations led to an 18% increase in transient guest stays in, what was arguably, the worst travel season our nation has seen in years.

DELIVERABLES: Brand Development, Ad campaign,  Direct Mail, Collateral, Restaurant Marketing, Photography, html

FROM THE CLIENT:

“We came to Trampoline wanting greater responsiveness from an agency, and a fresh approach that would excite our guests and our staff. In our experience we gained more than an invaluable partner, we improved our marketshare. Our   new campaign helped transient guest stays increase 18%. The confidence we gained from top-notch creative and   targeted messaging allowed us to pursue ambitious  objectives during a season that the tourism  industry had feared would be a time to survive or endure. The Tramp team stands out as genuine, driven and dedicated to making their clients look, and feel, better than ever.” —Kevin Rosa, Director of Sales & Marketing