The Adirondack Theatre Festival celebrated 15 years with a new logo. Another new communication method was the Festival's Facebook page, with fan numbers that were hovering around 80. Trampoline suggested a logo rollout exclusively on Facebook. The idea was to generate interest, and build the ATF outreach by offering a new development that interested users could only find in a social media space. The experiment worked—fan numbers jumped over 300 before the start of the '09 season. For the remainder of the summer, in their off season, and in 2010, ATF continues to interact with their audience, announcing events, offering incentives and updating developments.