When Missy Reder approached us to rebrand her product as well as design a label and packaging we were at once pregnant with ideas. With two working and still nursing moms in the office we were far from shy about how to approach the solution. BabyBond was born out of a long list of names and chosen with as much thought as naming our first borns. We fretted and oohed and ahhed over just the right font and color palette, not too out-there, accessible but fun, classic with a twist. In the end it took a mere trimester to complete the task which gives on the go moms the ease of use and decency to bond and nurse in public while keeping their baby engaged. Nurse and converse.