SaraBear Co. needed a packaging system that would make the SararBear diaper caddies stand out in the competitive juvenile industry, both for their appeal and their function. A die-cut to allow for the caddie and its many compartments to be seen, coupled with timeless black and white photography and compelling copy, established the caddies as a favorite and secured them space on the shelves of Target and Babies-R-Us stores and websites.