Davidson Brothers IPA is a regional favorite. After 10 years on the shelf, the brewer asked Trampoline to update the IPA packaging, tap handle and growler labels. We used the brick from the brewpub itself in downtown Glens Falls as a backdrop for a system of IPA shields that appear on the six pack, mother case and bottle labels. Fan response has been a thirsty thumbs-up: case volume is up 10% in the first month since the new package introduction. Draft orders are up 25% with the new tap handle in place.