Davidson Brothers Restaurant & Brewery sells beer, but water is a perennial favorite. They needed packaging that quenched. Using a complicated filtration system for their beer, Davidson Brothers needed a way to combat the resentment of charging for water. The water bottles for Davidson Brothers involved a label design as well as a new name. We tossed around a lot of names, but when thinking about a sun drenched Exchange Street Plaza, sweating glass bottles and great food, Whet, seemed very fitting. The Whet bottles were such a hit, that not only did people not complain about the charge, but they left with bottles in hand (not the intended effect, but what the whet?)