Originally designed as a component of the Finch is in the House campaign, the blog was a key component to drive traffic to promotional offers on the FInch Paper site, and highlight exceptional work printed on Finch. The blog served its purpose, offering a crescendo of entries leading up to the 2010 HOW Design Conference in Denver, CO, and has continued afterward as a place for designers to find inspiration, learn more about uncoated paper and see who else is using Finch. See for yourself!