The Fund for Lake George adopted a show-not-tell approach to water quality when they asked Trampoline to illustrate the right and wrong ways to develop land in the watershed. Having worked with the Fund for the past seven years, our creative team already knew there were many ways that property owners could control what went from their land into the lake, but we learned a few more ideas from the staff at the Fund. We worked with Peter Bauer, Chris Navitsky and the Fund Board of Trustees to create 30 custom illustrations of lakeside best practices, and mistakes.