
Merrimack College is starting a new semester, with a new President from Northeastern University's College or Professional Studies. Chris Hopey, and his creative but camera-shy team of experts have charted a new course for Merrimack. This started with updated student communications, with a fresh take on the design of Constant Contact emails, and other communication touchpoints to build that blue and gold Merrimack brand. We quickly transitioned to Social Media, applying the same consistency and standards to the College's Twitter and Facebook pages.
A website redesign was the next obvious priority, but budget, structure and circumstance stood in the way of a total overhaul. Trampoline responded with a creative, cost effective design update that used the current site's structure and content architecture. A fully redesigned homepage set a different tone for the site, and the sub pages adopted the standardized colors from other communications. The site-wide button strategy continues to evolve, but we're happy to present a site evolution in progress. One that links the college to its students in more ways than ever.









