The City of Glens Falls plays host to the New York State High School Basketball Championship, held every March. Tournament organizer Doug Kenyon approached Trampoline to put a campaign in place for the roundball fans, who spend their time between games eating, shopping and walking downtown. Resident Producer/Account Executive/Song and Dance Man Andrew Meader suggested and implemented the use of theatrical lights and laser etched glass gobos to communicate the creative. Derek responded with silhouettes of players in action with a dynamic, sporty font. He shoots! He scores!