Generating sales in a post-Christmas environment is a challenge for any retailer. A little creativity and open-mindedness however, go a long way toward creating lines out the door.

When Scoville Jewelers approached Trampoline with the idea of a SuperBowl promotion, we jumped at the chance to take jewelry out of the box and onto the field. A great sale, backed by playful, football-themed marketing materials including advertisements, display case art work, and window posters, not to mention store personnel sporting a few black stripes of their own, all combined for a kick-off event that went the distance.