Tribune Media Services need a promotion that would make its way directly to a decision maker's desk. Tribune can offer publications and websites the kind of entertainment data that will keep their readers informed and excited. What better way to say we'll get your customers jacked than with a light saber? The George Lucas poster parody worked well for the age of our target editors. Variable data fields on the posters were used to personalize the message further, and it arrived in a custom tube, rather than an envelope.